Caffe Bene is a famous Korean company with a system of shops providing beverages such as coffee, fast food, milk and milk products, ice-cream and ice-cream products with the following trademark.

Since its establishment in South Korea, Caffe Bene has become familiar with Korean consumers and has gradually expanded its chain of shops across the whole world, including the US.

By 2012, being aware that Vietnam is a potential market and that franchising is an effective business, Caffe Bene decided to invest into Vietnam and open shops in Hanoi and Ho Chi Minh City through franchising.

As a professional law firm and experienced intellectual property representative, SB Law was chosen to provide Caffe Bene with legal advice on such issues as selection of partners; consultancy on franchise contract in accordance with the law and practice of Vietnam; drafting documents and registering commercial franchises with the Ministry of Industry and Trade.

After the process of consideration and examination, the Ministry of Industry and Trade issued Notification No. 335/TB-BCT on accepting commercial franchise registration of CAFFE BENE CO., LTD in Vietnam. As a result, the Vietnam market shall welcome another world-wide top brand providing Vietnamese consumers with the best drinking products and services.

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